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The only thing James and his new Shondells were aware of when they entered the recording studio for the first time is that whatever they recorded should sound similar to "Hanky Panky", although the two songs sound nothing alike.Mack played The Fireballs record for the group, and they decided to record their version of the song.
After working out a marketing strategy for their new sound, James visited WLS when the group was in Chicago to play a concert, bringing along a rough cut of "Crimson and Clover" to the station.
Tommy James and the Shondells also produced a "Mony Mony" video when the song was a hit.
Even though a number of musical groups had already produced videos by that time, there was no market at all for that film in the US.
Rubin, who had music industry connections, said it was a good time for the trio to travel to New York City in search of a record deal.
The men made the rounds of the major recording labels, getting initial potential offers from most companies they visited.
James was contacted by Beatle George Harrison, who was working with a group called Grapefruit at the time.