Marketing to dating boomers

Posted by / 11-Feb-2020 11:49

Marketing to dating boomers

Source Noticeably, baby boomers use laptops and PCs far more often than the younger generations for activities such as visiting news sites.This, of course, is worth calculating for your own business’ website.While some baby boomers do appreciate these newfound forms of entertainment, many of them don’t, so be careful and selective when incorporating humor into your marketing efforts.It’s also wise to avoid any jokes that might require background knowledge of a recent internet trend or fad.In fact, according to the DMN3 study, 82.3 percent of baby boomers belong to at least one social media site, with Facebook being by far the most popular one.Here’s how baby boomers react to the information shown to them on social media: Source With a majority of baby boomers visiting a company website or continuing their research via a search engine, social media is still a very reliable way of reaching baby boomers.During a conversation he had with one of our professional resume writers about how to address the issue of being “overqualified,” our resume writer brought up one suggestion that the client could consider, mentioning that he could “hide old age by using a functional format instead of a chronological format.” What happened next?The client immediately lashed back saying he wasn’t old and then demanded a refund.

Just recently, my resume writing business had a client in his 60s who was concerned about being discriminated against in the job market due to his age.Instead of using short and concise copy, baby boomers appreciate it when you spell things out for them.Make sure they have the chance to dig into all the fine details of what you have to say.There’s PPC advertising that can be done with Google Ad Words as well as search engine optimization (SEO) which can be done with proper keyword targeting.While search engines are super effective, using social media to target baby boomers shouldn’t be completely overlooked.

marketing to dating boomers-24marketing to dating boomers-82marketing to dating boomers-48