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If you're going after local singles, consider making fliers and putting them in the places where they are most likely to hang out.
Because a popular website is going to cost money to operate each month, if you want to keep your service free, you will have to find other ways to monetize it as it begins to grow.
Basic memberships are free, but if clients want to send unique emoticons, or share personal pictures with people in chat, they would have to pay a monthly fee with a premium account.
Depending on your niche, you could even charge clients to mail gifts to people – they pay you to send the gifts on their behalf.
A published author and professional speaker, David Weedmark has advised businesses on technology, media and marketing for more than 20 years.
He has taught computer science at Algonquin College, has started three successful businesses, and has written hundreds of articles for newspapers and magazines and online publications including About.com, Re/Max and American Express.
You can also advertise in the personals sections of newspapers, or magazines and websites that cater to your niche.
They will also help you customize it to your liking for a fee.
Platforms like Wix or Word Press are also an option.
Other decisions, like your domain name and marketing will have to be geared towards these clients in your niche.
When it comes to platforms, the first question to ask is whether your site will be available exclusively on a web browser, or if you will have a mobile app.
If traffic slows down the following month, your service cost is scaled down again.