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"Asian4Asian," the billboard read, in an oversized font: "That's not Racist."One user on Reddit posted a photo of the sign with the single-word rejoinder, "Kinda," and the sixty-something comments that followed teased apart the the moral subtleties of dating within or outside of one's own ethnicity or race.
The interface might have been one of any number of popular dating apps. I tapped on handsome faces and sent flirtatious messages and, for a few minutes, felt as though she and I could have been any other girlfriends taking a coffee break on a Monday afternoon, analyzing the faces and biographies of men, who just happened to appear Asian.
This sophisticated and powerful system is designed to increase your chance of meeting someone special by scouring our database to find the best candidates for you.
Last year, a billboard advertising a dating app for Asian-Americans called East Meet East went up in the Koreatown neighborhood of Los Angeles.
As if to underscore just how contradictory a belief in an Asian-American monolith is, South Asians are glaringly absent from the app's branding and advertisements, despite the fact that, well, they're Asian, too.
I met the app's publicist, a beautiful Korean-American woman from California, for a coffee, earlier this year.
"It's like this bag of jackfruit chips I got in a Thai grocery store that read ' Ecoli = 0' on the nutritional information," one user wrote.